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February 27, 2019
Las Vegas Convention Center

Event Details

When

Wednesday, February 27, 2019
8:00 am - 5:15 pm

Program starts promptly at 8:30 am

2019-02-27 08:00:00 2019-02-27 17:15:00 America/Los_Angeles Sports Business Summit Las Vegas Convention Center, 2150 Paradise Road, Las Vegas, NV 89109

Where

Las Vegas Convention Center

3150 Paradise Road, Las Vegas, NV 89109
North Halls - N250

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Cost

Cost: $299.00
Your ticket includes:

  • 1 pass to the Global Sports Business Summit
  • Free parking
  • Continental breakfast
  • Hot buffet lunch
  • Snacks
  • Closing Cocktail Reception
  • Chance for networking and high-level relationship building

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Sponsorship

For more information on sponsorship opportunities for the Global Sports Business Summit, contact Lisa Motley at (702) 892-2978 or lmotley@lvcva.com.

Download Sponsor Packet

Speakers

JEREMY AGUERO

Principal Analyst, Applied Analysis

Jeremy Aguero is a principal analyst with Applied Analysis, a leading economic, fiscal and policy research firm based in Las Vegas, Nevada. A fourth-generation Las Vegas resident, Aguero undertook a special course of undergraduate study at UNLV under the late Dr. Shannon Bybee and graduated with honors from the William S. Boyd School of Law.  Aguero started his career as an intern/analyst with Coopers & Lybrand’s (now PriceWaterhouseCoopers’) financial advisory services group. He founded Applied Analysis in 1997.

Aguero’s 20-year work history demonstrates a wide range of abilities. He has performed countless economic and fiscal impact assessments for projects of local, regional and national significance. Some of his major projects include The Hospitality Industry’s Impact on the State of Nevada, delivered to the Federal Gaming Impact Study Commission in 1998. In 2003, he chaired the Governor’s Task Force on Tax Policy’s technical working group, co-authoring its 1,400-page report and ultimately receiving a Good Government Award from the Nevada Taxpayers Association. In 2014 and 2015, Aguero worked with Governor Brian Sandoval and legislative leadership to reform Nevada’s tax structure in support of the Governor’s education reform program. Since 2016, he worked as the lead staff to the Southern Nevada Tourism Infrastructure Task Force and subsequently the Las Vegas Stadium Authority. His work was credited by Chairman Steve Hill, Governor Brian Sandoval, Las Vegas Convention and Visitors Authority President Rossi Ralenkotter and Oakland Raiders President Marc Badain as playing a key role in both the $1.8-billion Raiders Stadium Project and the $1.4-billion Las Vegas Convention Center Renovation and Expansion Project.

Aguero is generally regarded as a leading expert on economic, fiscal and policy issues in Nevada. He publishes a monthly article in the Las Vegas Review Journal that is sponsored by Nevada State Bank and he is routinely asked to speak on current and forecasted economic conditions at events such as the Las Vegas Global Economic Alliances’ annual Las Vegas Perspective event and the Las Vegas Metro Chamber of Commerce annual Preview event.

 

D.J. Allen, MBA

Xs & Os of Success – Performance & Communication Coach, Speaker & Author

D.J. Allen has combined his love for business with his passion for sports. He is a speaker, author and founder of Xs & Os of Success – a leadership, organizational and professional development company which uses the platform of sports and its teachings to help individuals and teams maximize their potential in business and life. Allen also serves as a performance & communication coach for business leaders, sports teams, coaches and athletes throughout the nation. He has worked with first round draft picks as well as All-Americans at both the college and prep levels. In addition to his role as a performance coach with business leaders and athletes, Allen has served as a keynote speaker/leadership presenter for such organizations as: Life is Beautiful, American Cancer Society, Utah Jazz, MGM Resorts International, IMG College, Buffalo Wild Wings, BNY Mellon and Las Vegas Convention and Visitors Authority. Allen is co-author of the book The Xs and Os of Success: A Playbook for Leaders in Business and Life with current University of Oklahoma basketball coach Lon Kruger, who is the only coach in history to win an NCAA Tournament game with five different programs (Oklahoma, UNLV, Illinois, Florida & Kansas State). Allen has also been involved with Coaches vs. Cancer for over a decade. Coaches vs. Cancer is a national partnership between the National Association of Basketball Coaches and American Cancer Society. Allen is the former Sr. Associate Athletics Director of External Affairs for UNLV Athletics overseeing the department’s marketing, communications and community outreach efforts. During his time working with the UNLV program, the Runnin’ Rebel brand returned to national prominence. Under his direction, local interest – and attendance – jumped to its highest levels in two decades as UNLV led the West Coast in attendance and reached the Top 15 nationally in average attendance (out of 350 Division I programs).

A native of Southern Nevada, Allen established himself in the business community as the founder of Imagine Communications, a Nevada-based public relations and advertising firm, which was named the 2009 Small Business of the Year by the Las Vegas Chamber of Commerce. In 2011, Imagine Communications was named the Best Midsize Agency in the market by the Las Vegas Business Press. In his time with Imagine, Allen was named the SBA’s 2005 Small Businessperson of the Year for Henderson and was honored by In Business Las Vegas (2004), Las Vegas Business Press (2007) and Nevada Business Journal (2010) for being one of the top professionals in Las Vegas under the age of 40. He is the past chairman of the Henderson Chamber of Commerce’s Board of Directors and is a past recipient of the Chamber’s Outstanding Member of the Year award. Allen is a graduate of the Leadership Henderson Class of 2002 and later served as co-chair of Leadership Henderson’s Steering Committee.

He earned his bachelor’s degree in Communications from the University of Nevada, Las Vegas (UNLV) and later earned his Master of Business Administration from UNLV. Most importantly, D.J. is married to his beautiful bride of 20 years – his best-friend Stacey – and has two children, Bailey (17) and Daniel (15). He has also coached youth basketball, baseball and softball.

KERRY BUBOLZ

President, Chief Operating Officer
Vegas Golden Knights

Kerry Bubolz joined the Vegas Golden Knights as the franchise’s President on November 1, 2016. In this role, Bubolz oversees all business ventures for the National Hockey League franchise.
Bubolz joined the Golden Knights after spending 13 years with the National Basketball Association’s Cleveland Cavaliers and Quicken Loans Arena organization. Since 2013, Bubolz was the franchise’s president of business operations, where he was responsible for the oversight of ticket and suite sales; corporate sponsorship revenue; broadcasting, marketing and communications; fan and community engagement; digital and social engagement; and box office operations. Bubolz also served as president and alternate governor for all franchise property teams owned by the Cavaliers Operating Company, including the Cleveland Monsters of the American Hockey League (AHL), the Canton Charge of the NBA Development League and the Cleveland Gladiators of the Arena Football League.
Prior to his tenure in Cleveland, Bubolz enjoyed successful runs with multiple teams in various leagues around the country. He spent time as the Vice President of Sales for both the Carolina Hurricanes of the National Hockey League and Southwest Sports Group, which includes the Dallas Stars of the NHL and Texas Rangers of Major League Baseball. Before that, he held a variety of roles during a six-year run with the International Hockey League’s Cleveland Lumberjacks, including: team president, chief operating officer and senior vice president of business operations.
Bubolz is a 1989 graduate of Oklahoma State University. He resides in Summerlin with his wife, Melissa, and daughters, Madison and Emma.

KEVIN CAMPER

SVP of Sales and Marketing, Las Vegas Motor Speedway

Kevin Camper was named senior vice president of sales and marketing for Las Vegas Motor Speedway in January of 2011.

Since Camper’s arrival, the speedway has successfully renewed most all of its major event title sponsors as well as adding a new event sponsor for its spring NASCAR Monster Energy Cup Series event. Camper was also instrumental in forming a cornerstone partnership with the LVCVA that helped secure a second NASCAR Monster Energy Cup Series event weekend starting in September of 2018.

Camper also has overseen the development of major non-traditional events such as the Electric Daisy Carnival, Red Bull Air Race World Championships and numerous corporate events. Under Camper’s leadership, the LVMS sales department has been Speedway Motorsports’ top revenue producer in each of his six years. The speedway also has been the recipient of the SMI Speedway of the Year award four times since 2012.

Camper is a graduate of Liberty University, where he participated on the baseball team for coach and former New York Yankee legend Bobby Richardson. After graduation, he worked for the Texas Rangers starting as an intern and moving up to season ticket manager before joining the Texas Motor Speedway sales and marketing team in 1996.

 

Pat Christenson

President, Las Vegas Events

For more than 35 years, Pat Christenson has been instrumental in the development of special events in Las Vegas. He graduated from the University of Wisconsin in 1976 where he won an NCAA Wrestling title. He began his career in venue management in 1980 as event coordinator for the UNLV Athletic Department. In 1983, he was promoted to assistant director of the newly built 18,500-seat Thomas & Mack Center. At the same time, UNLV took over management of the 30,000-seat Las Vegas Silver Bowl. Christenson was charged with developing programming to fill the venues and developing an operation for both venues.

From 1983 – 1992, the Thomas & Mack Center and the Las Vegas Silver Bowl were arguably the two most successful collegiate venues in the country. Christenson booked every event that toured the country, averaging 175 events per year in both venues. In 1995, while managing both venues, Christenson developed the UNLV Sports Marketing Department. This department brought together all aspects of both venue and athletic inventory under one roof, including season and scholarships sales, promotions, sponsorship and merchandising.

In 2001, Christenson accepted a position as president of Las Vegas Events. In this capacity, he is responsible for securing “Signature Events” and then ensuring their growth and success. During his tenure, Las Vegas Events has increased the number of events it has supported from 21 in 2001 to an average of 41 over the past ve years. Most notably, the list includes the Wrangler National Finals Rodeo, four conference basketball tournaments, Electric Daisy Carnival, Rock in Rio, Life Is Beautiful, USA Sevens, NBA Summer League and USBC. e non-gaming economic impact of these events has increased from $108.9 million in 2001 to an average of more than $467.6 million over the last five years. As both the director of the Thomas & Mack Center and president of Las Vegas Events, Christenson has played a prominent role in the growth of the National Finals Rodeo since it first arrived in 1985. To date, the Wrangler NFR has sold out 300 consecutive performances.

ROB DONDERO

Executive Vice President, R&R Partners

Why would anyone give up a Major League Baseball career to pursue advertising? If you were to ask Rob Dondero, his response would probably be, “I don’t know. I passed on four MLB drafts. Thanks for bringing that up.”

Well, the MLB’s loss was the ad industry’s gain. Rob leads the Las Vegas Convention and Visitors Authority account, managing a team charged with filling 150,000 hotel rooms 365 days per year. Rob has also helped position Las Vegas as the events capital of the world, overseeing national television contract negotiations, athlete endorsement representation, logo and merchandising development, and marketing and advertising strategies. He single-handedly built R&R’s event marketing division into a major player in sports, entertainment, and music. Rob brokered the deal for the Professional Bull Riders’ Championship Tour, which propelled pro bull riding into the mainstream and increased sponsorship by 700 percent with major brands like Ford, Wrangler, Bud Light, and Coca-Cola. He’s also orchestrated numerous world-class events for the PGA, NASCAR, Miss Universe, NCAA, AAA World Series and NBA All Star Game.

If you ask Rob, however, the thing he’s most proud of is his fund-raising events. For nearly two decades, Rob has worked with Andre Agassi, helping to raise more than $118 million for at-risk youth with the star-studded Andre Agassi Grand Slam for Children.

Ike Lawrence Epstein

Senior Executive Vice President and Chief Operating Officer, Zuffa, LLC

Ike Lawrence Epstein serves as Senior Executive Vice President and Chief Operating Officer at Zuffa, LLC, which operates UFC®, the world’s leading mixed martial arts organization. He is responsible for Zuffa’s worldwide operations, with over 300 employees across four continents. Epstein previously served as the organization’s Executive Vice President and General Counsel beginning in August of 2007. He was responsible for Zuffa’s corporate government relations’ functions, including activities before the United States Congress, State Legislatures and governments around the world. Under Epstein’s leadership, Zuffa spearheaded the regulatory effort for the sport of MMA, gaining approval and sanction from the world’s most prestigious regulatory bodies, including most recently the state of New York. As a result of Epstein’s guidance, UFC has become the fastest growing sports brand in the world hosting events, broadcasting and delivering content to over 160 countries and territories, to nearly 1.1 billion television households worldwide, in 40 different languages. In July 2016, Epstein played a pivotal role in WME | IMG’s acquisition of UFC, leading a team that negotiated the largest acquisition of a sports property in history. In 2008, he also oversaw the sale of a 10 percent stake in Zuffa to Flash Entertainment, a leading live events company based in the United Arab Emirates.

Prior to joining UFC, Epstein was a Partner and the President of the Nevada based law firm Beckley Singleton, which joined with Lewis, Roca, Rothgerber, Christie in 2007. Epstein’s private practice focused on business litigation and encompassed transactional work including contracts relating to MMA, boxing and other entertainment businesses. He is rated AV (Preeminent) by Martindale Hubbell and has been featured in numerous publications, including the American Lawyer, Corporate Counsel, Vanderbilt Lawyer magazines and the SportsBusiness JournalEpstein is also the President of IKE Gaming, Inc., the owner of the El Cortez Hotel and Casino. The El Cortez operates over 1,000 slot machines, 20 table games and 354 hotel rooms in Downtown Las Vegas, Nevada. Epstein has maintained a non-restricted gaming license in the state of Nevada since 1992. A life-long resident of Nevada, Epstein has also been involved in numerous civic and charitable organizations. In 2016, he was named to the board of directors of the National Foundation on Fitness, Sports and Nutrition, the Congressionally chartered organization that supports the President’s mission to promote a fit lifestyle among all Americans. He is also currently a member of the Board of Trustees of The Meadows School, a private non-sectarian pre-K through 12 institution. In January 2017, Epstein was named as a charter member and Vice Chair of the Las Vegas Stadium Authority board of directors. The board will oversee contracts associated with the planned 65,000 seat, $1.9 billion-dollar stadium. Epstein holds a Juris Doctorate and a Bachelor of Arts from Vanderbilt University and is a member of the Vanderbilt University School of Law Board of Advisors.

Mike Flanagan

VP of Sales and President of Sports and Entertainment

As VP of Sales and President of Sports and Entertainment, Mike Flanagan is responsible for all of the direct sales representatives at ThriveHive throughout the West Coast along with our sports and entertainment division. Since Mikes early days at the Denver Post, Mike negotiated contracts and partnerships with the Kroenke Sports, Denver Broncos and Colorado Rockies.  Mike has always had the vision for sports marketing, and in 2017 ThriveHive began to focus directly on that category.   Through his relationships and strategies, ThriveHive Sports and Entertainment now handles athlete branding, player marketing and event marketing for NASCAR Races, and PGA Tour events.

His knowledge of digital marketing as well as traditional marketing has been the perfect match to help with sales as well as the operation of Sports and Entertainment.  Mike attended Johnson and Wales University for Sports Entertainment and Event Management. Mike resides in Las Vegas, NV with his wife Ashley and two children.

Judson Hannigan

Chief Executive Officer, Allied Esports International
@judhannigan

With more than 15 years of global consulting, marketing and executive experience, Jud Hannigan is now at the forefront of the booming esports industry. Jud is a co-founder and CEO of Allied Esports International, a leading developer of esports properties, brands and content with operations in North America, Europe and China. The growing company currently manages a worldwide network of eight arenas and two mobile esports 18-wheel semi-trucks that serve as competition grounds and content generation hubs.

Allied Esports’ flagship location, Esports Arena Las Vegas at the Luxor Hotel and Casino, opened in March 2018 to rave reviews and shortly after hosted one of the industry’s most anticipated events of the year – Ninja Vegas ’18 – starring streaming sensation Tyler “Ninja” Blevins. The groundbreaking event set a new record on Twitch with over 660,000 concurrent viewers and totaled 2.4 million unique viewers over seven hours.

Prior to co-founding Allied Esports, Jud was a Vice President at Ourgame International, a leading online card and board game developer based in China. In 2006, Jud founded consulting and trading company Big Turn International in Beijing, serving as Managing Director until 2015, and worked with clients throughout Asia across the Sports and Entertainment, Gaming, Television, Apparel and Media industries.

Dean L. Howes

Commissioner, Major League Rugby

Dean is a sports industry veteran with more than twenty years of experience developing sports, entertainment and media properties and as a professional team owner and CEO. As a partner at SCP worldwide, he was a founding owner and CEO of Real Salt Lake, and the driving force behind the development of Rio Tinto Stadium.

He has been an owner, and developer, of many sports and entertainment properties including the St. Louis Blues, Tupelo Honey and Running Subways. Mr. Howes is the founding commissioner of Major League Rugby.

Patrick Hughes

President & CEO of the Fremont Street Experience

It’s not often you see a Las Vegas luminary dressed as a leprechaun on St. Patrick’s Day, but Patrick Hughes rarely conforms to standard forms of leadership. A lad of many trades, Patrick Hughes is the President & CEO of the Fremont Street Experience Companies. In this position, he oversees a six-city block entertainment district anchored by the world’s largest LED screen, in the heart of Fabulous Downtown Las Vegas.

Patrick has had an extensive career in gaming over the last two decades. He grew up in Ireland where he began his gaming career by dealing cards under Terry Rogers, a world renowned bookie and poker player. After working at the International Sporting Club, Patrick moved to South Africa. From there he held cruise ship casino management positions with both the Dolphin Cruise Lines and Europa Cruise Lines in Florida. He has managed several casinos including the Casino Jalta in the Czech Republic all while in his early twenties.

At 25, he moved to Las Vegas to pursue long-term opportunities in the gaming industry. Since then, he has worked for Boulder Station Casino & Hotel, New York-New York Hotel Casino and Desert Inn. He opened The Resort at Summerlin in 1999. He held many positions while at The Resort at Summerlin from Gaming Manager and Director of Table Games to General Manager before transferring to the Cannery Casino & Hotel as General Manager before his 40th birthday.

Since coming to Las Vegas, Patrick has become increasingly involved in the community by serving on the board of Green Our Planet, which builds gardens in Clark County schools. Patrick is a strong supporter of other nonprofits such as Three Square Food Bank and Candlelighters Childhood Cancer Foundation of Nevada.

In 2014, Patrick was hand selected to take part in Metro Chamber’s “Leadership Las Vegas” class, a premier executive development program that brings together community leaders to enhance their leadership skills and use their talents and strengths to improve Southern Nevada. Patrick has translated these experiences to his life Downtown, where he encourages the company and his employees to support our community.

Eric Johnson is the CEO and Founder of WON WORLDWIDE, a venture revenue advisory firm that builds revenue strategies and executions for sports media and entertainment buisnesses.  Most notably, WON has just help to launch the ALLIANCE OF AMERICAN FOOTBALL new professional Spring football league on CBS Sports, Turner Sports and NFL Network.

Prior to that, Eric worked at ESPN for 18 years as the executive vice president of Global Advertising Revenue & Sales Operations. In this role, Johnson leads the U.S. and international multimedia ad sales team efforts.  He is responsible for all sales activity across all of ESPN’s businesses, including the ESPN television networks, ESPN Print and Digital Media, X Games, ESPN Syndication Events, ESPN Audio, ESPN Deportes, and espnW.  Outside of the U.S., he works directly with ESPN’s sales offices in Buenos Aires, San Paulo, London, Singapore, Sydney and Miami, Fla., to drive revenue for ESPN’s international properties.

In 2008, he was named #25 on the Mediaweek 50, a list of “the most indispensable executives shaping the future of media,” and was CABLE-FAX’s 2010 VP & Above Sales Person of the Year (Honorable Mention).  Additionally, under his leadership, ESPN’s multimedia sales teams have been honored by a 2012 Jack Myers survey that ranked ESPN’s #1 among TV sales organizations (tied with ABC).  This follows a recognition in 2008 from min (Media Industry Newsletter), which named Johnson’s team the “Multiplatform Sales Team of the Year.”

Currently, Johnson sits on the Board of Directors for IAB and MPA. He is also on the Advisory Board for VIDEONOMICS. Johnson’s tenure at ESPN began in 1999, where he served as an account executive for West Coast account television sales. In 2003, as a vice president of national ad sales, he took over management of the West Coast television sales team and served as senior vice president of multimedia sales, overseeing offices in Burbank and San Francisco, Calif. from 2006-2007.

Prior to joining ESPN, Johnson worked at TIME magazine in Los Angeles, following a term of service on the advertising agency side of the business.  From 1992-1999, Johnson worked as a media planning/strategist executive at Deustch LA, Grey Advertising, and Foote, Cone & Belding. Johnson graduated from the University of California, Los Angeles in 1991 and received a Bachelor of Arts degree in Economics.

 

Casey Lane

SVP, Partnership Marketing for PBR 

Casey Lane became SVP of Partnership Marketing for PBR (Professional Bull Riders) in 2015. He had joined the organization as a VP of National Sales in 2010.

Lane’s team manages all aspects of sponsorship for more than 20 national and international PBR partners and hundreds of local sponsors at more than 100 events across tours in Mexico, Canada, Australia, Brazil and two tours in the US.  These touch points include: television distribution  spanning 130 countries and territories; social/digital executions; event signage and promotion; third party retail promotion; content marketing; B to B; and inclusion in PBR’s western sports OTT, RidePass.

Lane also leads a team of regional sales professionals across the US and heads PBR’s national and international sales efforts alongside the Endeavor Properties sales team.

As a member of the PBR Senior Leadership Team, Lane collaborates with his colleagues on all matters of the PBR business including the recent launch of PBR’s BE COWBOY campaign with Endeavor Global Marketing.

Lane began his career in sports with R&R Partners Event Sales and Management Group in 2004 where he served a variety of sports including NASCAR, UFC, NBA All-Star Game and PBR.

Lane lives in Colorado, enjoying snow skiing, Jr High School Rodeo and Youth Rugby, with his wife Kate and their three children.

James Maby

CEO Sports Logistics Ltd.

With almost 30 years experience of designing, producing and managing sponsorship at the world’s major sporting events, James has delivered the key sponsorship rights at multiple FIFA World Cups, Rugby World Cups, ICC Cricket World Cups, IAAF World Championships, OCA Asian Games, UEFA European Championships, AFC Asian Cups, CAF African Cup of Nations and innumerable smaller events.  He started his career at the 1990 FIFA World Cup in Italy, and over a hundred tournaments later, he is this year contracted to deliver the UAE AFC Asian Cup, Qatar IAAF World Championships, Hong Kong and Las Vegas Sevens and the Rugby World Cup in Japan.

James’ sponsor strategy division, Sportsbrand has consulted to most Federations and major sponsoring brands, advising them on prescient artwork and messaging strategies, sponsorship theory and fan psychology. He is also the Executive Producer of a multi-part TV series about the Mumbai Indians, airing March 1st on Netflix.

Born in London, raised in Brazil and now based in LA, James speaks four European languages and has worked in over 70 countries. From horse racing to F1, Rugby to Soccer and Cricket to Kabaddi, James is one of the most experienced sponsorship industry experts in the World.

Abraham Madkour

Executive Editor of Street & Smith’s SportsBusiness Journal, SportsBusiness Daily and SportsBusiness Daily Global

Mr. Madkour is responsible for determining the editorial content and shaping the editorial direction of the leading publications on the business of sports, while managing the entire editorial staff. In addition, he oversees all the editorial content for the various conferences produced by Street & Smith’s Sports Business Group, including the prestigious World Congress of Sports and Forty Under 40 awards dinner. Mr. Madkour serves as the lead moderator and editorial spokesman for all of the company’s events.

Mr. Madkour joined SportsBusiness Daily as a Senior Staff Writer when the publication launched in August 1994. He was named Editor-in-Chief in September 1996 and became Executive Editor of SportsBusiness Journal and SportsBusiness Daily in 2003.

Prior to joining SportsBusiness Daily, Mr. Madkour was a Legislative Assistant for U.S. Senator Patrick Leahy of Vermont. In addition to working with Senator Leahy, Mr. Madkour had stints working for the Washington Bullets and the Baltimore Orioles in 1993 and 1994. He lives in Charlotte, N.C., and is a graduate of the University of Vermont.

Jim McCormick

Vice President and General Manager, Commercial Sales, Shell Lubricants Americas

Leading the development and execution of commercial business strategies for Shell’s Lubricant business in North America

  • Managing a diversified portfolio of lubricants across all segments of the commercial marketplace: Automotive, Transport and Industrial.
  • Leading a 245 person team of commercial sales, technical advisors and business development professionals.
  • Leading the development and implementation of B2B/B2C initiatives to increase Shell’s value proposition and create industry leading expertise in the commercial market place.

Background:
17 years with Shell:
-Direct Sales North America
-Key Accounts North America
-Central Region Sales & Distributor Network
-Walmart Global Sales

Prior Leadership roles
-Proctor & Gamble: Iams Division – sales and marketing
-Kraft Foods/Nabisco – sales, marketing, strategy development
Education:
-MBA – University of Dallas
-BA – Public Relations/Marketing – Northwestern State University

Eileen C. McDonnell

Chairman and Chief Executive Officer
The Penn Mutual Life Insurance Company

Eileen C. McDonnell is chairman and chief executive officer. She joined Penn Mutual in 2008 as its Chief Marketing Officer.
Before joining Penn Mutual, she was president of New England Financial, a wholly owned subsidiary of MetLife, and senior vice president of the Guardian Life Insurance Company. Ms. McDonnell is a former member of the Master of Science in Management faculty at The American College in Bryn Mawr, Pa., where she held the newly endowed chair for Women and Financial Services and was author of “Marketing Financial Services to Women.”
Ms. McDonnell serves on the Board of Janney Montgomery Scott LLC, a wholly owned subsidiary of Penn Mutual. In 2013, Ms. McDonnell was named to the board of Universal Health Services, Inc. (NYSE: UHS) and is Chair of the Audit Committee.
A graduate of Molloy College, Rockville Centre, N.Y., Ms. McDonnell majored in mathematics and computer science, and received an honorary doctor of laws (LL.D.) degree in 2011. She earned her MBA in finance and investments from Adelphi University, Garden City, N.Y. and was recognized in 2013 for ‘Outstanding Service” to the university.

In 2014 she partnered with United World Sports and Penn Mutual became the title sponsor of the Collegiate Rugby Championship. Since that time, Penn Mutual has broadened its presence in the rugby community with various other partnerships.

In 2016 Eileen was honored by Drexel University LeBow College of Business as the 2016 “Business Leader of the Year.” Also, Eileen has been awarded the honor of being inducted into The Business Excellence Institute Excellence Hall of Fame in Dublin, Ireland. In 2017 Eileen was the recipient of the Ernst and Young Entrepreneur Of The Year, Greater Philadelphia award in the area of Transformation.

 

Dan Migala

Co-Founder and Chief Innovation Officer, 4FRONT

Co-Founder & Partner Dan Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA, Cricket Australia, New Zealand Rugby and more on issues related to non-traditional revenue generation, sponsorship, technology ticket sales and using analytics to drive revenue growth.

Migala has received praise from the sports marketing community for his portfolio of landmark creative sponsorships including turning the right-field foul pole at PETCO Park into an 85-foot R11 driver as part of TaylorMade’s first-ever baseball sponsorship and suggesting the Chicago White Sox change their game times to 7:11 p.m. to appease 7-Eleven. The idea was sold instantly, achieving many accolades including earning Migala a lifetime pass to the National Baseball Hall of Fame in Cooperstown, N.Y. In 2007, Migala co-founded 4FRONT, an innovation-fueled sports & entertainment marketing company whose clients include the Cleveland Cavaliers, Cricket Australia, Feld Entertainment, Minor League Baseball and the NCAA; among others.

Migala also served for nearly a decade as a columnist for Sports Business Journal and has authored three books on sports marketing. A graduate of the University of Missouri School of Journalism, Migala has served as the Director of the Masters in Sports Administration Program at Northwestern University, where he designed a “Non-Traditional Revenue Strategies” course. He holds a Masters of Sports Administration from Ohio University. Dan lives in Chicago with his wife Kate and their two children, William (4) and Charlotte (2).

Jonas Peterson

President & CEO, Las Vegas Global Economic Alliance

Jonas Peterson serves as President and CEO of the Las Vegas Global Economic Alliance (LVGEA). In that role, he leads a talented team focused on strengthening the regional economy and positioning LVGEA as a national leader in community and economic development.

Since its launch in 2012, LVGEA has more than tripled in size to become the largest nonprofit business association in Nevada. During that time, LVGEA has helped over 170 companies create more than 23,000 jobs and deliver $12 billion in economic impact throughout Southern Nevada. Some of the more notable projects include Hyperloop One, Amazon, Sutherland Global, Barclaycard, Machine Zone and many others.

Jonas received a M.S. in Community and Economic Development from Pennsylvania State University and a M.B.A. from North Dakota State University. He is a Certified Economic Developer (CEcD), graduate of Oklahoma University’s Economic Development Institute (OUEDI), graduate of Stanford University’s Executive Program, Leadership Series graduate at Harvard’s Kennedy School of Government and a Certified Business Retention and Expansion Consultant.

He is actively involved in many community organizations and currently sits on the boards of the International Economic Development Council, WaterStart, Las Vegas HEALS and Anthem Community Church. He resides in Henderson with his wife, Leah, and sons, Ethan and Lincoln.

Mark Prows, CFE

Senior Vice President, Entertainment Operations, MGM Resorts International

Mark Prows, CFE, is the Senior Vice President of Entertainment Operations for MGM Resorts International. He has been integral in the design and development of several of the company owned or managed venues such as T-Mobile Arena, Grand Garden Arena, Park Theater and National Harbor Theater as well as many other types of entertainment venues from night/day clubs and production theaters.

A 26 year veteran of MGM Resorts, Prows began his career in venue management and design 36 years ago, progressing through front line to senior level management positions in five different markets on the west coast with experience in every type of public assembly venue.

Through the course of his tenure at MGM Resorts Prows served as Senior Vice President of Arenas; Vice President of Entertainment of MGM Grand, where he led all aspects of the resort’s entertainment functions including theater operations and Grand Productions; Vice President Grand Garden Arena where he also oversaw property-wide Sponsorship and Leasing and also developed MGM Grand Productions. He was an instrumental part of the opening team of MGM Grand and launch MGM Grand Garden Arena in 1993 as Director of Arena Operations. In his various roles, Prows was responsible for hosting and broadcasting hundreds of unique, world-class events to drive visitation to the market.

Throughout his career, Prows has been actively involved in many civic and professional associations, most notably, the International Association of Venue Managers (IAVM) where he has served on the Board of Directors, a variety of associated supporting boards, as well as on the board of the Foundation within the IAVM. In 1998 he obtained his Certified Facilities Executive (CFE) designation from the IAVM. Prows also is affiliated with the International Entertainment Buyers Association (IBEA), International Association for Exhibition Management (IAEM) and International Events Group (IEG).

Prows graduated from the University of Wyoming with a Bachelor of Science in Finance and also holds an associate degree in Accounting. He is a passionate outdoorsman.

Eric Sudol

SVP Global Partnerships, Legends

Eric joined Legends in January 2017 to oversee and lead the company’s sponsorship portfolio that includes sponsorship sales for stadiums, amphitheaters, mixed-use developments, attractions and more. Current examples include the Las Vegas Stadium (home of the Raiders in 2020), the new Los Angeles Sports and Entertainment Development (home of Rams & Chargers in 2020), Notre Dame Athletics, One World Observatory in New York, and the LA 2028 Olympics. Prior to his formal role with Legends, Eric consulted and provided sales training for the company starting in the company’s early years. Legends is a sports and entertainment consulting company that is owned by the Dallas Cowboys, New York Yankees, and a private equity company.

In addition, Eric has spent more than ten years in sales and marketing roles with the Dallas Cowboys. During his time at the Cowboys, he served as Director of Sales where he oversaw a sales team that set industry records in both seat licenses and suite sales. More recently, he led a highly successful sponsorship campaign surrounding the Cowboys new practice facility development, The Star, which has quickly become an icon in the sports world. Prior to the Cowboys, Eric was a part of the Memphis Grizzlies sponsorship team.

Eric is a native of a small town in Northeast Iowa, holds a Bachelor of Arts in Economics & Business from
Cornell College (Mt. Vernon IA), a Master of Business Administration and a Master of Sports Administration from Ohio University, and was selected to the Dallas Business Journal’s 40 under 40. He and his wife Kate live in Dallas-Fort Worth area.

THOMAS WARDEN

Sr. Vice President – Summerlin, Community & Government Relations, The Howard Hughes Corporation

Tom is senior vice president of community and government relations for Summerlin, the master planned community under development by The Howard Hughes Corporation. He manages media relations as well as government affairs at the local, state and federal levels.

Prior to joining Hughes he served for three years as director of public communications for Clark County. Before that, Tom was a reporter and news anchor with KLAS-TV, Channel 8 in Las Vegas, earning an Emmy Award for investigative journalism while at the CBS affiliate.

Over the years, Tom has worked with numerous non-profit community organizations and currently serves as vice president of the Vegas PBS board, Chairman of the Get Outdoors Nevada board, Trustee on The Nature Conservancy board, and a member of the Clark County School Community Partnership Council.

Ross Young

COO, USA Rugby

After almost 15 years serving with the Metropolitan Police, during which he played representative Rugby for them, Ross decided to take the plunge and become involved with professional sport management. He joined Harlequins in West London as their Stadium and Operations Manager and spent 5 years there where he rose to GM before leaving to join World Rugby in 2000.

Ross spent 11 years with Rugby’s international governing body as General Manager of Rugby World Cup. Ross was instrumental in the successful delivery of three RWC’s from 2003 to 2011. The 2007 event, hosted in France, firmly established RWC as the third-biggest global sporting event, attracting more than 2.2 million spectators across 48 matches, and generating revenue of over $500 million.

In 2013, Ross came to the US as CEO of what was then Serevi Rugby and is now Atavus Sports a cross code sports consulting organization before joining USA Rugby in 2018 year as COO and interim CEO. He has been supporting Rosie Spaulding and the RWC 2018 Team as an advisor for the last 2 years.

About the Event

Sports are the ultimate showcase for millions of fans around the globe, and they can be the ultimate vehicle to put your business in front of them. The inaugural Global Sports Business Summit will provide businesses direction on how to tap into this lucrative and dedicated market through sponsorships, brand alignment, and more.

The Las Vegas Convention and Visitors Authority (LVCVA), in partnership with the Las Vegas Global Economic Alliance (LVGEA), is hosting the first Global Sports Business Summit on Wednesday, February 27, 2019, as part of the Ultimate Vegas Sports Weekend™. The new Summit will feature some of the top minds and brands in sports to discuss the landscape of sports business, the future of sports sponsorships and partnerships, and the economic development opportunities around sports.

The Global Sports Business Summit is a one-day educational conference that will feature speakers from various aspects of sports business providing insight on economic development opportunities with sports, brand alignment in professional sports, the business of sports sponsorships, and the future of sports business.

The Summit will feature presentations from the UFC’s Chief Operating Officer Lawrence Epstein on building a brand and Vegas Golden Knights’ President Kerry Bubolz on Company Culture. Other speakers will include leaders and representatives from MGM Resorts, Allied Esports, the Raiders, Howard Hughes Corp., Penn Mutual, and more. Additionally, Abraham Madkour, executive editor of Street & Smith’s Sports Business Journal, will lead a discussion on the future of media sponsorships in the digital age.

Schedule

  • Wednesday, February 27, 2019
    • 8:00 am

      Breakfast and Networking

    • 8:30 am

      Segment 1 – Economic Development

    • The Rise of Southern Nevada’s Sports Economy

      Jonas Peterson, President and CEO, Las Vegas Global Economic Alliance

    • The Future of Sports

      Jeremy Aguero, Principal, Applied Analysis

    • Infrastructure. If You Build It, They Will Come

      MaryAnne Beaman, Director of Special Events-Entertainment, Fremont Street Experience

      Mark Prows, SVP Entertainment & Operations, MGM Resorts

      Tom Warden, VP Government and Community Affairs, Howard Hughes

    • 10:00 am

      Networking Break

    • 10:15 am

      Segment 2 – Brand Alignment in Sports

    • Building a Signature Event

      Wrangler National Finals Rodeo Case Study, Pat Christenson, President, Las Vegas Events

       

      Your Brand and Creating the Perfect Matchup

      Rob Dondero, R&R Partners

    • Brief History of Sports Sponsorship

      James Maby, CEO Sports Logistics Ltd.

    • 12:00 pm

      Lunch and The Gold Standard in Company Culture

      Keynote, Kerry Bubolz, President and COO, Vegas Golden Knights

    • 1:00 pm

      Segment 3 – Business of Sports Sponsorship

    • The Business of Global Sponsorship

      Dean Howes, Commissioner, Major League Rugby; Eileen McDonnell, Chairman and CEO, Penn Mutual Life Insurance Company; Paul Scales, Capgemini; Ross Young, CEO, USA Rugby

    • Selling the Dream

      Eric Sudol, SVP Global Partnerships Legends

    • Revving up the Relationship

      Kevin Camper, Senior Vice President Sales & Marketing, Las Vegas Motor Speedway; Jim McCormick, Vice President and General Manager, Commercial Sales, Shell-Pennzoil

    • Creating a Global Brand

      Lawrence Epstein, Senior Executive Vice President and COO, Zuffa, LLC

    • 2:45 pm

      Networking Break

    • 3:00 pm

      Segment 4 – Future of Sports Business

    • Sponsorship & Media through the Lens of the PBR

      Casey Lane, SVP of Partnership Marketing for Professional Bull Riders

    • Ready Player Everyone

      Jud Hannigan, CEO, Allied Esports

    • Sponsorship in the Digital Age

      Abe Madkour, Executive Editor, SportsBusiness Journal moderates Mike Flanagan, Vice President Sales and Strategic Partnerships, ThriveHive; Eric Johnson, WON Worldwide, CEO/Founder; Dan Migala, Co-Founder and Chief Innovation Officer, 4FRONT

    • 5:00 pm

      Cocktail Reception

Thank You to our Sponsors

Sponsorship Opportunities

Sponsorships for this event are now closed